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We're all crying out for an end to life in the city slow lane

Currently 55% of the world's population live in urban areas, a figure that's projected to rise to almost 70% by 2050. Growing congestion is just one of the factors that can make travelling around our cities a living hell, especially during peak times. A major global study released yesterday confirms that it's not just my city or yours that needs a transformation - this is a global issue.


For MobilityFutures, researchers at Kantar spoke to more than 20,000 urbanites, living in 31 cities across five continents. Their report, carried out over 6-months, is clearly a comprehensive investigation.


So what does it say?


Commercial pressure for delay-free commuting, widespread environmental fears and on-going technological advances all appear to be feeding a growing dissatisfaction with current urban transport offerings. People everywhere are crying out for a radical shake up of the way we get around our cities.


And this point - "That people are ready for change" - is the report's first key finding. Solo car commuters or those using public transport are at the front of the queue. "Over 37% of those driving would gladly leave their car at home, while 43% of public transport users are keen to find an alternative." This is in contrast to the number of people who want to walk, ride- share, car pool and cycle. "More people want to use these methods than currently do. There’s the potential for almost a 25% growth in alternative mobility modes."


A second headline is that "Travel choices are emotional", a finding that seems to reflect the often challenging nature of city travel. "We asked urban commuters how they felt about different forms of mobility, indicating the level of happiness they felt when using specific modes. It was the two-wheeled options that made people happiest. Public transport languished far behind." As a regular city cyclist, with a growing phobia of rush-hour on the Northern Line, I agree completely!


The report goes onto rank the 31 cities involved on a mobility index (Berlin comes out on top) and also highlights the transformative impact of sharing - "Car sharing, car pooling and bike sharing reveal great potential worldwide."


It is heartening to see yet another piece of robust, current research that supports the mission of our start-up. We founded @CycloTechnology to make sustainable travel in cities simpler and safer for everyone. As Mobility Futures concludes "Cities are well-placed to delight their citizens by providing more cycle lanes and rewarding riders of low-emission or electric motorcycles and scooters. Not only will it benefit the environment, it will have an uplifting effect on the collective mood of its citizens."


Find out about Mobility Futures at kantar.com

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